Few commercial property agents have the ‘in house’ capability to legally capture aerial imagery using a drone. In a recent survey conducted by Estate Agent UK (@EAUKNetworking), 42% of 19 Estate Agents polled indicated that they are "not yet" using drone aerial photography and videos to market property listings who could be missing out on the flexibility and benefits of aerial imaging captured from drones:
The Civil Aviation Authority (CAA) has recently seen it fit to alert estate agents that they could risk substantial fines if they are using imagery for commercial gain that has not been taken by a legal operator. Commercial work can only be undertaken legally by operators who hold a CAA "Permission for Aerial Work (PFAW) - if they’re not ‘licensed’, neither will they be insured!
With substantial commercial properties to market for selling or leasing to potential clients, stills or video imaging captured by drones can enhance their marketability from multiple aerial aspects. Therefore, an agent needs to seek for an approved CAA PFAW operator like ARC Aerial Imaging to capture this imagery. The following are a few useful tips to help property agents achieve the best aerial imaging outputs from drones possible:
- If you seek a local operator like ARC Aerial Imaging, their travel and time costs will be less than an operator traveling across the country. From a business perspective this makes good practice to support the local economy to which they are also part of.
- Footage needs to be taken when the weather is good: blue skies, light winds and the sun in a good position for the best shots. A local operator will be in a pre-informed position to arrive at a location and know what aspects the imaging will be best achieved when these conditions are right.
- Have the property agent prepared a list of shots required. What post shoot processing of the imagery will be required? Will the agent be doing that ‘in house’ or is editing required from the operator?
- Let the operator know the location well beforehand. We undertake a pre deployment survey where an initial decision is made as to whether it will be safe to fly and if there is any obvious risk mitigation needed before flying.
- Make sure the client is aware of what is planned and when it is likely to happen. Site staff ought to be informed for their awareness and safety. If relevant, property surrounds could also be prepared. For example lawns may need to be cut, entrance gardens made tidy and vehicles parked neatly.
For more information you can check out more examples our commercial property aerial imaging portfolio and also enquire about our services by visiting www.arcaerialimaging.com